Why?

Canonical has recently updated its brand. Now practically everything about Canonical and Ubuntu looks excellent, and Launchpad is looking a bit shabby by comparison. We need to make Launchpad look top notch and to have a brand that fits within Canonical's brand guidelines.

From Launchpad's side of things, this is motivated by the belief that having the site look good is an essential first step toward significantly improving the overall user experience.

What?

This work will involve changes to Launchpad’s logo and site design.

This project focuses entirely on visual changes, and excludes all changes to content (except possibly for the home page), interaction or navigation, and any significant changes to page structure (e.g. we're keeping portlets).

Sites

How

Launchpad is really big. Canonical already has an excellent and structured brand framework.

Deliverables

Deliverable

Owner

ETA

Status

Logo

huwshimi

TBD on Huw's return

In progress, draft ready but not finalized

Branding brief

huwshimi

2011-06-24

Completed 2011-06-29

Announcement to Launchpad community

Sent 2011-06-11

Design rebrand concepts (3)

huwshimi

TBD on Huw's return

Delayed

Final rebrand concept

huwshimi

TBD on Huw's return

Key mock-ups (Homepage, blog, project summary)

huwshimi

TBD on Huw's return

Draft rebranded home page behind feature flag

huwshimi & mrevell

TBD on Huw's return

Bug list mockup

huwshimi

Bug page mockup

huwshimi

Revised icon set

New CSS

Rollout plan

Projects/Rebranding (last edited 2011-08-19 13:20:29 by matthew.revell)